When it comes to selling your home, timing is often crucial. Traditionally, many people believe that the holiday season is a less than ideal time to put their homes on the market. However, selling your home during the holidays can be a savvy move when done strategically.
One of the main benefits of selling your home during the holiday season is that there tends to be less competition on the market. Many homeowners choose to wait until the spring to list their homes, which means that there may be fewer properties available for buyers to choose from during the winter months. Additionally, buyers who are looking for a home during the holidays are often more serious about making a purchase and may be willing to pay a higher price.
However, there are also some challenges to selling your home during the holiday season. For one, the weather can be a major barrier to attracting potential buyers. Snow and ice can make it difficult for buyers to travel to view your home, and the shorter days can limit the amount of natural light that your home receives. Additionally, many buyers may be preoccupied with holiday plans or may not want to disrupt their family’s routines during this time.
If you are planning to list your home during the busy holiday season, consider these tips:
- Price Right: Price your home competitively. Buyers during the holiday season tend to be savvy, so be prepared to negotiate, but also make sure you are not undervaluing your property.
- Holiday Decorations: Decorate your home in a way that’s festive but not overwhelming. A well-decorated home can create an emotional connection with buyers, but excessive decorations can be distracting and at times, offensive.
- Flexibility: Be flexible with showings and open houses, understanding that potential buyers may have busy schedules. Accommodate their needs as much as possible.
- Create a Cozy Atmosphere: Keep your home warm and well-lit, and consider playing soft background music to create a cozy ambiance.
- Highlight Winter Features: Emphasize any features that are especially appealing during the winter, such as a cozy fireplace, energy-efficient heating, or well-insulated windows.
- Professional Photos: Hire a professional photographer to capture your home in its best light. Good photos are even more important during the holiday season when buyers are often pressed for time.
- Online Presence: Make sure your property is well-represented online, as many buyers begin their search on the internet. High-quality photos and detailed descriptions are essential.
- Work with a Real Estate Agent: A real estate agent experienced in selling during the holidays can be an invaluable asset. They can help you navigate the unique challenges of the season and market your property effectively.
Remember that selling your home during the holidays can be a smart decision if you approach it strategically. Take advantage of the reduced competition and the serious buyers looking to make a purchase. However, be aware of the potential challenges, like weather and busy schedules, and take steps to overcome them. With the right approach, you can successfully sell your home during the holiday season and start the new year with a fresh start. Until next week!
Eve Leombruno, 2023 MBOR President